Partner Con Speaker Spotlight: Grant Oakes

Mon, Nov 2, 2009

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Meet Denver based photographer Grant Oakes. Grant’s session titled “Perception is Reality” will be Wednesday, November 4, 2009 at 8:00 AM. For more information such as the Katrina Photo Shoot, speaker bios, and schedule visit www.partnercon.pictage.com. In the section below, Grant shares a little about his background, his session, who you should attend, and what he is most excited about for this year’s Partner Conference.

I guess you could say that I accidently became a wedding photographer.  In 1977 a couple of my friends were getting married and since I was a decent amateur photographer I volunteered to shoot heir weddings.  Word spread and before long I was doing about 5-6 per year fro friends and relatives.  Fast forward to 1993, I came to a crossroads in my career.  I was getting rather tired of working the weddings instead of attending them and told my wife I was going to quit doing them.  She told me to purse it more seriously instead of just passively.  I mulled that thought over for a while and thought, “why not?”.  I started investing in seminars, equipment and advertising and within a few years was filling up my calendar rather nicely.  In 2001-2002 everything was going great, we had just completed building a custom home complete with a presentation room, studio and production area then everything changed.  The company I was working for shut it’s doors and I was forced into a full time photographer situation, now it was sink or swim.  It’s amazing what you can do when faced with adversity.Today I’m extremely thrilled with what I get to do, the passion has not abated one bit.  I want to get even more involved in the industry and maybe in a small way help shape the direction it’s going.

Also, from 2003-2005 I conducted a series of workshops called the Digital Pow Wow to help photographers make the transition to digital capture and now my newest workshop is a 2-1/2 destination wedding photography program that is a real wedding!  The next one is May 17-19, 2010 in Cancun.

It’s a well know fact we wedding photographers can get into a rut and spend an extreme amount of time in what we do, just get by and then burn out.  I have sought a route that will allow me to work let and actually enjoy my family.  My wife of 21 years and I have the privilege of raising 2 of our grandchildren and we owe it them to provide the time, love and nurturing they deserve.  I want to share some very valuable information with those that come to my program that they can apply to their business model that will make an immediate impact on their revenue.

It’s not about the work, it’s not about the art, it’s not about post production.  It’s only for those that are already good photographers that want to make more money but can’t seem to get it no matter how good they are.

This is my first Partner Con and trip to New Orleans.  I’m look forward to meeting some of the other Pictagers that I’m met on the forums and to experience the whole Partner Con thing.  Jim Collins is also a big draw for me.  It’s not often you get a CEO that has passion for the craft, enthusiasm about the industry and a sense of humor to boot.

See some images courtesy of Grant Oakes below.

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Speaker Spotlight: Jared Platt

Mon, Nov 2, 2009

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Greetings from an accidental storm chaser:

As you know, I have been traveling, teaching the Lightroom Workflow Workshops over the last few weeks and I just finished one in Houston, Texas today (Thursday, October 29th).  I planned my workshop tour to coincide with Pictage Partner Conference, in New Orleans.  But, with a few days to myself, I thought I would swing up to visit my family in Shreveport, Louisiana.  Have you seen the weather lately?  An absolute nightmare of a storm has spread itself directly up my path with tornados touching down all over Shreveport.  So, while my family hunkers down in a closet amidst storm sirens, and with road closures everywhere, I am left half way between Houston and Shreveport in a Best Wester Hotel watching an HBO encore of George Clooney’s “The Perfect Storm.”

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Will I make it to Shreveport?  Not tonight?  Maybe tomorrow…  maybe not…

Will I make it to New Orleans?  Without a doubt.  I wouldn’t miss it, but I may be hitching a ride in a tornado.

I am looking forward to speaking at the Partner Conference.  My lecture is entitled “The Photographer’s Eye,” in which I will discuss five unique attributes of the art and craft of photography which set us apart from the rest of art world.  It will be a great opportunity to take a break from the business discussions and immerse ourselves in the medium and renew our excitement and love for the act of photography and elevate our thinking.

Why should you come to hear my lecture?  Because this lecture is a fantastic lecture for photographers of all levels that will inspire and energize you.  Because, it’s like a photographic sermon that will leave you shouting Amen!  Because I am always lecturing at the same time as Joe Buissink and if you don’t wear your glasses, or if you come with sleep in your eyes, we kind of look the same!

I look forward to seeing everyone there!

By the way, I already have my umbrella.

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Jared Platt will be speaking on Wednesday, November 4th at 10:10 AM. For more information such as the Katrina Photo Shoot, speaker bios, and schedules visit www.partnercon.pictage.com.

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PartnerCon Speaker Spotlight: Liana Hall

Fri, Oct 30, 2009

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Hi, I’m Liana.  While many refer to me simply as “liana banana”, I was married in April of this year, so I’ve officially changed my last name from Lehman to Hall!  I’m based out of the Atlanta GA area which is great because my focus is destination weddings and it’s easy to get around from here.  While destination weddings is our specialty, we also photograph plenty of Atlanta weddings and lifestyle portraits.  When I’m not shooting, I’m teaching Photo Business Boot Camps and traveling.  Right now I’m one of the only working pro wedding photographers certified to teach the not-fun business stuff to other entrepreneurs.  It’s a lot of work, because I don’t have any “down-time” but so rewarding to be able to do both!

I thought I knew what it was like to plan a wedding because, before I started shooting weddings, I assisted a wedding planner and knew the industry well.  What I found out this past year, while planning our own wedding, is that I had NO IDEA how stressful it can be – and how wrong I was about some things before.  Being on the OTHER side gave me a whole new appreciation for what our clients go through, and things we can do to make their experience SO much better.  There are some things about the wedding industry that drove me CRAZY during the process, things I noticed could be better, and I hope that I can share these insights with others during my session at Partner Conference.

If you want to know all the things your clients may not be telling you, come to my session.  In the past year I’ve had tons of friends and even my little sister who also got married and I was able to pick their brains for dos and donts as well.  It’s crazy how similar our experiences were – and how the industry falls short in making the process easy and enjoyable.

The people, and the chance to do something great by giving back to the community.  Partner Conference is always like a big reunion and the perfect place to meet new friends in the industry.  If it weren’t for those I’ve met at Partner Conferences since 2005 (yes, I’ve been to all!)  then I probably would not be in business today.  Running a photography business can be such hard work, frustrating, and even lonely at times.  It helps to know you have a network of photographers who support, encourage, and stand by each other.  This is the first year we are given the chance to use our talents to tangibly impact the community around us during the Partner Conference.  I know it will mean a lot to be able to help the families who were effected by Hurricane Katrina. Giving back may just be one of the most rewarding experiences of all!

Liana will also be bringing her wedding albums, designed by her and printed by KISS.

Liana teaches the not-fun-stuff every photographer needs to know in order to be profitable in business.  She is the ONLY professional wedding photographer in the USA who teaches managerial accounting, finance, and business planning to other photographers in a small group, hands-on environment.  Join her in Austin in November or Atlanta in January for her next Photo Business Boot Camp!  www.BananasEDU.com

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PartnerCon Speaker Spotlight: Carlos Baez

Thu, Oct 29, 2009

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Meet Miami based fashion and wedding photographer Carlos Baez. Carlos will be speaking at Partner Conference this year but beyond that he will be hosting an “Exclusive VIP Nudoir (sm) Photography Workshop” while in New Orleans. This workshop is only open for 10 people and will be taking place on November 3rd from 9 to 12 PM.

One attendee will win a copy of Carlos’ DVD “See the Light”, a $150 value. For more information, registration, and payment visit Carlos’ blog here.

Carlos’ speaking session is titled “Rated MA: For Mature Audiences Only” and will be taking place on November 3rd at 10:10 AM. Watch the video below for Carlos’ very own explanation of the session and why you should plan on attending.

Rated MA: Mature Audiences Partner Con Promo from CARLOS BAEZ on Vimeo.

For more details about Partner Con, speakers, and schedules visit www.partnercon.pictage.com.

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PartnerCon Countdown!

Thu, Oct 29, 2009

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Partner Conference is so close! If you are as excited as we are, join us in our countdown by posting it to your own blog through the HTML code below.

Created by OnePlusYou

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Pictage PartnerCon Speaker Spotlight: Jared Bauman

Tue, Oct 27, 2009

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Get to know Partner Con speaker and San Diego based wedding photographer Jared Bauman of Bauman Photographers. This year at Partner Con Jared will be speaking on the topic of “An Auto Pilot Six Figure Income”. He will be speaking at 11:20 AM on Tuesday, November 3rd. For more information about Partner Con, registration, hotel, and schedule visit the Partner Con website.

Learn more about Jared’s speaker session and what he is most excited about for Partner Con below.

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1.What is your session about?
Your Business – On Auto Pilot for Six Figure Income
In today’s era, nothing is more important than building a solid foundation for your business. Known as an industry leader in business education, Jared will show you how to set your business up for six figures – this year! Creating an auto pilot of profit for your business is essential in these economic times, and Jared has broken down the process into simple, practical steps that are easy to put into action. Examples will include efficiency analysis, automization techniques, and profit focuses. You will leave with the tools to make a six figure income this year!

2.Why should we attend?
Everyone stuggles with the balance between the business and the art.  This session will help center photographers around some key business practices.  They will be practical, easy to grasp, and simple to implement.  By learning how to think big picture, photographers can attain their financial goals.

3. What are you looking forward to about Partner Con in general?
I am most excited to hang out with other photographers.  Its so good to hang out with people that are so much like myself and share a common bond – shooting weddings.  Also, I love the Bed Jump tradition that has been started.

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“Admired By Beckstead” Tenth Round Winners with Prizes!

Fri, Oct 23, 2009

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Thank you to everyone who participated in the 10th round of “Admired by Beckstead,” our twice-monthly David Beckstead image contest!

Because this is the 10th round, there are special prices for our winners. Timothy Riley of RPG Keys provided an RPG mini unit. Lauren Hillary of GO BEE Bags has donated a GO|BEE Card Holster for a man or a GO|BEE Hip Clutch for a Woman.  Mitche Graf of Power Marketing 101 has provided a Boot Camp in a Box 9-CD marketing crash course. Thank you to Timothy, Lauren and Mitche for their donations.

We are so excited to announce this round’s winners… so here they are!

FIRST place goes to Gerald Pope of Seattle, Washington.  Congrats Gerald!

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From Beckstead: “Gerald nailed the whole idea I had about  the ‘veils’ contest! I was looking for compositions that focused on the liquid feel of how veils fly around or become the strongest element and line structure of the frame. This is just a wonderful shot with very few elements: a simple yet very powerful composition! The veil mocks the angle of her dress and everything is isolated perfectly and ‘pops’ from the background. And just for fun I noticed if you flip the veil it looks just like Gerald’s logo!! Cool! Totally deserving of the first place winner!!”

2nd Place goes to Jolie Nicole Churchill of Southeastern Florida.

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From Beckstead:
“The veil feels like an extension of the background clouds! I just love this abstract composition! The dark b&w sky really highlight the clouds and the veil seems to mock the look and style of the clouds perfectly! I am glad the bride is facing away so her look does not interrupt the flow. Just great!”

3rd Place goes to Don Bryant Thompson. Congrats Don!

From Beckstead: “I love the abstract feel of Don’s image! The symmetry of the light-lines from the veil on top balance the veil-lines on the bottom…just great!!”

11th round is now open! Submit your “Black and White” images the Admired  by Beckstead Facebook page.

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PartnerCon Speaker Spotlight Video – The Youngrens

Fri, Oct 23, 2009

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We’re thrilled that ParnterCon is almost here! With so many speakers, shooting workshops, photographer lounge hosts, and off-site activities, how will you chose which to attend?

San Diego photographers and PUG leaders Jeff and Erin Youngren will be leading a session, titled “Keepin’ it Real in a Rockstar World.”  Their presentation will take place on Thursday at 10am. And, now you even shoot with Jeff and Erin in New Orleans – we  JUST added their bonus Jeff and Erin workshop!

We figure who better to tell us about their presentation than the speakers themselves?

For more details check out the Pictage Partner Conference website. You can see The Youngren’s work at theyoungrens.com.

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Pictage Podcast – Frederick Van Johnson

Thu, Oct 22, 2009

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This week Sara talks with photographer and This Week in Photography (TWIP) host Frederick Van Johnson about all the latest industry and tech buzz. Frederick also shares some details about his upcoming PartnerCon session titled, “Your website sucks, let’s fix it.”  In his session he will be discussing important elements of SEO and valuable and new industry-changing ideas.

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Jared Platt: Undeniable Truth

Wed, Oct 21, 2009

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Undeniable Truths of Life (including jpgs)

Written by: Phoenix Wedding Photographer and Pictage Member Jared Platt

There are certain things I hold as undeniable truths in life, among these are:

1.  God exists.
2.  All humans are endowed by God with certain unalienable rights and among these are life, liberty and the pursuit of happiness.
3.  Hot liquid magma is not a toy.
4.  JPGs are a very bad filetype!

I know that most of you reading this entry will say, “well I shoot RAW, so I’m cool!”  But you may only be half right about that.  So let me fill you in and then you take stock of your image pipeline and decide weather or not what you feel good about what you are doing.  I am not passing any judgement on you, I will leave that between you and God.  (See truth #1).

It is a foregone conclusion that shooting a JPG as a filetype is a bad idea.  For those of you who are not up to speed on this issue, it is as simple as this: when shooting a JPG, you are asking a camera that contains a very small and not very powerful computer with no user intervention to make critical decisions about the colors, contrast, dynamic range, etc of your file, then compress that file down to a fraction of the size by throwing away what it sees as non-essential pixel data, and save it to a disk.  You certainly save space on your CF Card, but what do you do when the camera makes the wrong decisions?  What do you do when the compression does not allow for the subtle gradients in the sky and creates ugly banding?  There is no going back to the original data, the RAW image, because you threw it away as you shot the photograph.  So now you are left running noise filters, grain actions and gaussian blurs to try and soften the offending tonal stair-steps in the sky.

You see a JPG can only have 8 bits worth of information even when it is not severely compressed, so a JPG has a very difficult time describing very subtle gradients, like the sky, or a white backdrop, or a smooth skin tone and it transitions from light to shadow.  The problem of the JPG’s 8 bit depth is only compounded by the fact that an onboard camera computer is making the compression, rather than a super computer Mac Pro with the most advance photo editing software in the world (Photoshop) making the calculation.  A camera computer is good at recording data, not interpreting it.  Your camera’s computer should also not be used as a heart monitor or a dialysis machine.  Your camera’s computer is very good however, at recording the RAW data on its chip, logging the shooting decisions and saving it to a disk.  By shooting in a RAW format, you are giving yourself access to the full capabilities of the file your camera is able to produce.  And that 16 bit file makes all the difference in the world.

So, most of you read through that, still saying to yourselves, “I already shoot RAW, so let’s move on.”  Thanks for sticking with me, I just had to get the others over to our side on that concept.  Now for those of you who are shooting RAW.  Check yourselves on the next issue.

The advantage of shooting a RAW image in the first place is that you have a full 16 bit file available to you to edit in Lightroom, Aperture, Capture One, Photoshop RAW or some other RAW editor.  This means that you have the ability to recover blown highlights, adjust the original shooting decisions, like the color balance, etc.  All of this is very clear to all of us who shoot RAW.   And further more, I think everyone can understand why it is best to make as many adjustments as you can in the original RAW before exporting the image as a new file for printing or further Photoshop work.  So the question is this: why, do so many people shoot RAW for the 16 bit advantage, adjust it in a RAW editor for the same advantage, but then when they go to do their Photoshop work, they make an 8 bit JPG file and start editing the images, burning and dodging, and making curves, etc?

The common excuse is that the JPG is smaller, so it takes up less space.  When people are making an album, they don’t want to make 60 to 100 16 bit PSD files, that takes up a lot of space on their disk drive.  Funny, that is the same argument they were using for shooting JPGs in the camera.  Disk space is plentiful and cheep.  I was in the computer store yesterday and saw a Western Digital Green Drive 2 TB for $160.  With that kind of space at that price, space is not an issue.  Some people excuse this JPG fetish with computer speeds.  Yes, a larger file requires a bit more processor and RAM, but that too is easy to come by, especially if you live in the PC world.

I choose not to compromise the quality of my work and take full advantage of the 16 bit advantage of RAW image capture even when I am retouching in Photoshop.  All of my files leave Lightroom as 16 bit PSD files in a Pro Photo RGB Color Space.  The combination 16 bit and the Pro Photo color space allow me the ability to adjust and edit my images to a much greater degree without introducing banding in the gradients and noise in the shadows.  If you are one who shoots in RAW, then you obviously agree that the 16 bit advantage is worth the extra effort, but you loose that advantage when in Photoshop if you are editing a JPG.  Exporting your images as a 16 bit PSD or TIF will maintain that data bit depth advantage you enjoyed in RAW.

Some of you are now on board with the bit depth, but what about this color space?  Let me briefly explain color space.  There are three basic color spaces that you use while editing and working with digital images.  Pro Photo RGB, Adobe RGB (1998) and sRGB.    Everything you are printing at Pictage or any other photo lab are being printed in sRGB because that is the color space that the printer understand and use to make the prints.  It is basically their total range of color recognition.  sRGB is a very limited color space, like using an 8 crayon box.  There are less total colors available, but enough colors for the human eye to see much as it does in nature.  This is also the color space used on the world wide web and on digital display units of all kinds.  Adobe RGB (1998) is a much more broad and deep color pallet that contains arguably more colors that the human eye is capable of seeing.  This has been the standard for many years for profession image editing.  The latest and greatest color space then is the Pro Photo RGB which contains even more color depth than the RGB (1998) and contains more colors than either your eye or your monitor can even detect.  So why then would someone not want to work on their photo in sRGB which is where it will end up if it is going to be printed or displayed on a monitor?  Simple, for editing purposes, you want to have the most information possible in your image file.  Each time you make an adjustment, a burn, a dodge are curve, a level, a hue adjustment, etc, you are drawing on the additional information in the file that you are not able to see.  That bit depth and color depth become extremely important as you make destructive edits inside of Photoshop.  Remember, you have left the RAW arena where non-destructive is the rule.  Now, everything you do is destructive to your image.  But the more bit and color depth you have, the more you can edit your image without seeing the image pixels break down.

Only after you have done everything you intend to do with a given image should it be converted into an 8bit sRGB JPG.  At that point, your JPG is a “print only” document.  Your computer can take your 16 bit Pro Photo RGB image and convert it into an 8 bit sRGB JPG that will look, to your eyes and to the printer, exactly like it’s more perfect parent file, but, like a shallow sand drawing, it will only contain the needed color and depth to show itself as you have exported it.  Start trying to change that shallow sand drawing and you will quickly reveal the gaps between the sand crystals and the table below the patterns.

If you are anything like me, you will not use Photoshop all that often because I can do most of what I want to do inside of Adobe’s Lightroom.  If I have no editing to do to an image, I will send it directly out as a JPG and post it to web sites, to my printing service (Pictage) and use it in my album designs.  But when I have something additional to be done to an image in Photoshop, I will always export that image as a 16 bit Pro Photo RGB PSD.  My greatest concern as a photographer is to maintain the brilliance of the message in my photos with an unsurpassed quality at all stages of production.  A JPG is a necessary part of that production pipeline, but it is always and only at the very end.

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